Workshop / Dental Business/ Marketing
In the fast-paced world of dentistry, it's easy to get caught up in the daily grind and overlook the bedrock of your practice: your mission, values, and purpose. This insightful workshop peels back the layers to reveal the fundamental importance of understanding and articulating your dental practice's core ethos.

Dive deep with us as we explore how grounding your business in its unique mission not only enhances your marketing effectiveness but also attracts patients in a way that resonates on a human level. Whether your focus is on Invisalign, dental implants, cosmetic dentistry, Or something else, discover how to transcend conventional incentives and discounts to forge meaningful connections with your patients. Learn to leverage your newfound clarity across popular platforms such as Facebook, Instagram, and email, transforming your marketing strategy into a potent tool for growth.

Learning Outcomes:
Identify Your Practice's Core Message: Participants will learn the significance of defining their dental practice's mission, values, and purpose, and how these elements serve as the cornerstone of successful business and marketing strategies.
Enhance Marketing Effectiveness: Discover how to elevate your marketing messages beyond mere promotions to communicate the unique ethos of your practice, making your marketing efforts more relatable and impactful.
Engage Authentically with Patients: Gain insights into creating marketing messages that connect with potential patients on a human level, emphasising the unique care and treatment they can expect at your practice.
Utilise Digital Platforms Wisely: Learn how to effectively use popular social media platforms and email marketing, not just to broadcast your services, but to share your practice's mission and values, thereby attracting a loyal patient base.
Attract More Patients Efficiently: Understand how a well-articulated mission and values can streamline your marketing efforts, making them more efficient and effective in attracting new patients to your practice.
Use Your Purpose: Understand how to use your purpose to attract, retain and engage the right kind of team members.
Create a Cohesive Marketing Message: Master the art of integrating your practice's core values into every marketing message, ensuring consistency and authenticity that resonates with your target audience.
Mark Oborn
Business Administration (MBA) majoring in marketing, innovation and creativity
Mark Topley
Qualified educator and a Fellow of the Institute of Corporate Responsibility and Sustainability Professionals